The Supplement Industry's Biggest Year of Change Since 1994

FDA publicly questions DSHEA for the first time in decades. A $4.1B GLP-1 supplement ecosystem emerges. TikTok overtakes Google for supplement discovery. Women's health becomes the fastest-growing category. And quality testing still fails nearly 1 in 3 multivitamins. Here's what's changing - and what it means for what ends up on your shelf.